Crain’s New York

40 Under 40

In the three years since Steph Korey co-founded Away, the direct-to-consumer luggage brand has evolved into a lifestyle company. Away now has seven brick-and-mortar retail stores and an editorial arm that publishes Here, a print magazine about travel, among other media.  “This business was never about suitcases,” said Korey, the CEO. “It was always about travel.”

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Business of Fashion

BoF 500

Steph Korey and Jen Rubio are the co-founders of Away, a premium travel brand founded in 2015 after the two women believed there was a gap in the market for quality, stylish luggage. In its first year, Away surpassed $12 million in sales and has raised over $81 million in venture capital funds.

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MissBish

Jet Set in Style | Meet the Founders of AWAY, Stephanie Korey and Jen Rubio

My best advice for someone who wants to work in the startup space is that heart, hard work, and flexibility will be the keys to your success. In startups, you’re going up against the odds, and you need that passion and work ethic to really take on an industry. And flexibility because need and realities constantly change, and if you’re very rigid in how you approach your work, you won’t be able to keep up.

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La Ligne

The Bon Voyage

Line to live by: “What would you do if you weren’t afraid?” – Steph

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Brown University

Nelson Center for Entrepreneurship Roundtable: Steph Korey ’09, Co-Founder and CEO of Away, Emphasizes the Importance of Vision and Customer Engagement in Building a Sustainable Brand

Away is highly regarded for its effective marketing strategy. Korey attributes much of Away’s branding and marketing success to her Co-Founder, President, and Chief Brand Officer Jen Rubio. The principle behind Away’s branding is quite simple. According to Korey, they “treat people like people.” You’ll never see an Away product say ‘best in the world.’ Rather, their branding and advertising takes a focused effort to connect with people who care about experiences. 

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Authority Magazine

Female Disruptors: Steph Korey and Jen Rubio are shaking up how we look at travel

There’s no play playbook for what we’re building at Away; we’re rethinking what it means to be a travel brand, so everything is always brand new and there’s no limit on what we can do next. We have a really tight feedback loop with our customers and have prioritized listening to what they’re telling us and using that to guide what we do next.

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Future Women

How a Suitcase Propelled Steph Korey and Jen Rubio to Stardom

Steph Korey and Jen Rubio started at Warby Parker on the same day, so when the idea for a direct-to-consumer luggage company came about, it was only a matter of time before the pair revolutionised the luxury travel industry.  Much like Warby Parker’s direct-to-consumer eyewear brand (the company became the first to sell affordable glasses online), Korey and Rubio’s company, Away, undercuts the luxury luggage market.

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Daymond John

Steph Korey, Co-founder of Away, 2016 Forbes 30 under 30 recipient, savvy businesswoman with an entrepreneurial spirit

As the CEO of Away, Steph  made sure that the company itself was centered around the needs of the customer, and all product development is a direct result of consumer research and first-hand accounts from customers.

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Alley Watch

Meet the 2019 NYC Tech Influencers

Steph Korey is the Cofounder and CEO of Away, the stylish director-to-consumer luggage company. Away was inspired by Away Cofounder Jen Rubio’s struggle to find decent suggestions for luggage brands after a suitcase had broken on a trip. Rubio and Korey both worked at direct-to-consumer eyewear startup Warby Parker, Korey managing supply chain and Rubio leading social.

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NRF Foundation

Building retail’s next generation of talent

Jen Rubio and Steph Korey never intended to become entrepreneurs. “When my suitcase broke at the airport, I called my well-traveled friends, and none of them could recommend any luggage brands,” says Rubio, chief brand officer of Away. Since then, the company has grown incredibly fast — which is both a victory and a big opportunity.

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