Brown University

Nelson Center for Entrepreneurship Roundtable: Steph Korey ’09, Co-Founder and CEO of Away, Emphasizes the Importance of Vision and Customer Engagement in Building a Sustainable Brand

Away is highly regarded for its effective marketing strategy. Korey attributes much of Away’s branding and marketing success to her Co-Founder, President, and Chief Brand Officer Jen Rubio. The principle behind Away’s branding is quite simple. According to Korey, they “treat people like people.” You’ll never see an Away product say ‘best in the world.’ Rather, their branding and advertising takes a focused effort to connect with people who care about experiences. 

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Authority Magazine

Female Disruptors: Steph Korey and Jen Rubio are shaking up how we look at travel

There’s no play playbook for what we’re building at Away; we’re rethinking what it means to be a travel brand, so everything is always brand new and there’s no limit on what we can do next. We have a really tight feedback loop with our customers and have prioritized listening to what they’re telling us and using that to guide what we do next.

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Future Women

How a Suitcase Propelled Steph Korey and Jen Rubio to Stardom

Steph Korey and Jen Rubio started at Warby Parker on the same day, so when the idea for a direct-to-consumer luggage company came about, it was only a matter of time before the pair revolutionised the luxury travel industry.  Much like Warby Parker’s direct-to-consumer eyewear brand (the company became the first to sell affordable glasses online), Korey and Rubio’s company, Away, undercuts the luxury luggage market.

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Daymond John

Steph Korey, Co-founder of Away, 2016 Forbes 30 under 30 recipient, savvy businesswoman with an entrepreneurial spirit

As the CEO of Away, Steph  made sure that the company itself was centered around the needs of the customer, and all product development is a direct result of consumer research and first-hand accounts from customers.

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Alley Watch

Meet the 2019 NYC Tech Influencers

Steph Korey is the Cofounder and CEO of Away, the stylish director-to-consumer luggage company. Away was inspired by Away Cofounder Jen Rubio’s struggle to find decent suggestions for luggage brands after a suitcase had broken on a trip. Rubio and Korey both worked at direct-to-consumer eyewear startup Warby Parker, Korey managing supply chain and Rubio leading social.

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NRF Foundation

Building retail’s next generation of talent

Jen Rubio and Steph Korey never intended to become entrepreneurs. “When my suitcase broke at the airport, I called my well-traveled friends, and none of them could recommend any luggage brands,” says Rubio, chief brand officer of Away. Since then, the company has grown incredibly fast — which is both a victory and a big opportunity.

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Forbes

30 under 30

Cofounded travel brand Away in 2015 with fellow 30 Under 30 list alumni Jen Rubio (Marketing and Advertising, 2015), selling chic, affordable ‘smart’ suitcases; the $225 carry-on has a phone charger built in. The duo raised $11 million in venture funding in 2016 and plan to open retail stores.

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