Nelson Center for Entrepreneurship Roundtable: Steph Korey ’09, Co-Founder and CEO of Away, Emphasizes the Importance of Vision and Customer Engagement in Building a Sustainable Brand
Away is highly regarded for its effective marketing strategy. Korey attributes much of Away’s branding and marketing success to her Co-Founder, President, and Chief Brand Officer Jen Rubio. The principle behind Away’s branding is quite simple. According to Korey, they “treat people like people.” You’ll never see an Away product say ‘best in the world.’ Rather, their branding and advertising takes a focused effort to connect with people who care about experiences.
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